Conference Collateral

During my time working with Brokers’ Choice of America, I was tasked with creating the updated visual look for their 2025 Boom Conference.

This included creating a new illustrative graphic that would be exclusive to this year’s conference. I was also tasked with updating the previously designed logo, redesigning the folders with the new visual, setting up and designing the registration page and email campaign for the conference, and ordering all of the conference collateral from online printing websites and a local print vendor.

I initially created a few different concepts for the main visual that would be used for the conference – both concepts used bright colors to convey the exciting quality and opportunity of this yearly conference, which was an exclusive event only for certain agents and would allow them to listen to top industry speakers and meet with their fellow agents. One concept visually popped of the page and was meant to compliment the Boom name of the conference, while the other highlighted a photo of the conferences location of Albuquerque, New Mexicos.

Both Concepts were the reviewed by the Manager of Marketing and Design at Brokers’ Choice of America (BCA) and the President of BCA and the final graphic was chosen.

With help from the Manager of Marketing and Design at BCA, I setup and designed the MailChimp emails that would go out to selected invitees. Working with BCA’s Marketing Coordinator, I setup the registration page with information about the exact location of the event and the agenda.

Once the final visual, logo and slogan was approved of by the Marketing Manager and BCA President, I designed the inside and outside of the folders for the event, the event shirts and the agenda packet for the event which included information about all event speakers.

All of this collateral was printed professionally via local print vendors and online print vendors.

Once the final visual, logo and slogan was approved of by the Marketing Manager and BCA President, I designed the inside and outside of the folders for the event, the event shirts and the agenda packet for the event which included information about all event speakers.

All of this collateral was printed professionally via local print vendors and online print vendors.

My final task before the event was to put together all attendee folders with the printed agenda packets, along with designing and printing double sided name badges for all attendees and speakers.

Specifically I made an initial digital mockup of the name badges for approval. Once approved I printed about on the specific paper we had purchased for the task and put all name tags onto the lanyards